Yet another bad idea bites the dust:
At the same time, it is clear that, apart from a shortlist of popular apps, most people just aren’t downloading a lot of apps anymore. Any given person spends 80% of her mobile time using her favorite three apps, according to ComScore. And few people go looking for new ones these days.*
Ya mean, I don't need to download a separate piece of software for every website I visit on my smartphone?
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* Jessi Hempel, "Facebook Believes Messenger Will Anchor a Post-App Internet", Wired (4/12/2016).